Over the past 10 years the methods and practices of marketing have changed significantly for the better.

It was once quite hard to reach your potential clients, but now with the Internet and associated technologies there are a lot of avenues and strategies at your disposal.

So what modern marketing technologies are available to you?

  • Email Marketing
  • SMS Marketing
  • Google Pay Per Click Campaigns
  • Search Engine Optimisation
  • Social Networking Advertising (Facebook, Twitter, LinkedIn and Google+)

In this post we will be looking at how Email Marketing can help you succeed in the business place and in future posts we will explore the other methods mentioned above.

Email Marketing

We have all been the victim of spam  in the past and we need to plan our campaign carefully so that we do not appear as a source of spam, as in the long run if we do not take measures into hand it will be more detrimental to your company when sending the email and will hit your business for six.

You need to market your campaign through a reputable marketing service as they will test your email for potential pitfalls and spam, which will in turn result in your marketing material getting past the spam and trash folders of the potential leads.

There is no formula for the perfect email – Authentic and honest messaging works – www.emailmonday.com

When setting up your campaign you should have enough material for at least 4 emails, the emails can follow on form the last one and emboss confidence in your products and services.

You should write the emails clear and to the point backed up by great imagery, you should also know your product inside out and know what your competition has to offer in the market place as you will be asked these question, so be prepared.

The format of the email should be pleasing to the eye and not be too heavily text laden as you only have around 7 seconds after the email is opened to engage with the potential lead, this is where the deal is won or lost.

Design like you are absolutely right, then optimize like you were wrong from the start. – Jordie van Rijn

It is also a good idea to have printed or digital material to back up your products and services as you can offer to send a hard copy of a brochure or offer a digital download where you could capture the details of the lead.

If you adhere to the steps mentioned in this post then there is no reason why your leads will not be boosted which will in turn give you better sales and a wider reach of your potential clientele.

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