In order to launch a new website or have a redesign of your current website done then you need to know what information your potential customers will be expecting to see on your shop window to the World Wide Web (www). The concept is to give the potential customer the wow factor from the moment they start browsing your website.

Your site design should be clean and structured, each element on the home page should link to relative pages within your website, for instance you may want to mention a product or service but ensure that you link to the relative page and do not overload them from the home page.

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Over the past 10 years the methods and practices of marketing have changed significantly for the better.

It was once quite hard to reach your potential clients, but now with the Internet and associated technologies there are a lot of avenues and strategies at your disposal.

So what modern marketing technologies are available to you?

  • Email Marketing
  • SMS Marketing
  • Google Pay Per Click Campaigns
  • Search Engine Optimisation
  • Social Networking Advertising (Facebook, Twitter, LinkedIn and Google+)

In this post we will be looking at how Email Marketing can help you succeed in the business place and in future posts we will explore the other methods mentioned above.

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You may not be aware at the moment how Social Networks can benefit your business in the long term, if done right that is.

There are 2 main players which we will be looking at in this post and they are FaceBook and Twitter, there are others that you may like to look at too such as Google+.

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